Global Business Forum
How do you craft a brand for global thought-leaders?
Grupo Bimbo is the largest baked goods organization in the world with over 130,000 associates in 32 countries. Every year, they host an event in Mexico City that gathers their global leaders including CEO, and strategic and advertising partners to bring forth new insights, trends and innovations to keep growing the Grupo Bimbo brands. Although their last event was successful, they were in need of a new name and tagline that better defined their mandate and an impactful identity refresh that could easily translate into all forms of communication. The event’s name had to be simple, clear, effective and easily understood by all the global partners.